The last big leap in the world of marketing was marketing to phone users through social media. this makes it hard for companies to keep customers attention, the problem being there are hundreds of competitors also reaching out to the same people through social media as well giving customers more options.
I believe that in the future companies will buy the rights certain areas to witch only they can advertise to. When a person walks into an area bought buy a company the person can only be advertised to from the company who owns ad rights to the area. this solves the problem of competitors taking away customers, and gives companies a new way to market. |