What is Relationship marketing?
it began in the 1990's and is still in use today Relationship marketing is basically a company investing in the spending habits of a customer.
If a business has a frequent loyal customer the business will give the customer better deals and benefits, making the customer want to come back to buy more. For companies relationship marketing is built on trust, companies need to make sure that the customer is loyal and is willing to buy their products, the company will continuously advertise to the customer to keep them coming back for more. |
Examples
Starbucks is a company known for its amazing coffee and company success. One of the reasons why Starbucks is so successful is there ability to keep their customers coming back, they do this through many different ways but one of there most successful marketing tacks was the Starbucks gold card.